Born on the Beaches of San Diego. Turned Up on ALT 94.9. Meet Tigers Blood.

Two San Diego natives. One shared vision. Four bold flavors. And a hometown radio station turning up the volume.

There's something special about a brand that's born right where its story belongs.

For Tigers Blood, that place is San Diego. The beaches, the music, the surf, the sunshine, and the unmistakable energy of a city that knows how to live a little differently.

And now, San Diego's own ALT 94.9 is getting in on the action, featuring Tigers Blood on its Last Call series and introducing listeners to a locally born hard seltzer that's making some noise.

From Surfboards and Stages to Something Different

Every great brand has an origin story. Ours just happens to involve a musician, a surfer, and a whole lot of San Diego spirit.

Meet Marc Gould and Walden Keyes, two native San Diegans whose backgrounds reflect the very culture that makes America's Finest City so iconic.

For Marc, music has always been part of the journey. As a rock musician, he knows the energy of a live performance, the connection between an artist and an audience, and what it means to create something people genuinely connect with.

For Walden, that connection comes from the ocean. A competitive surfer, he's spent years immersed in the surf culture and coastal lifestyle that define San Diego.

Different passions. Same hometown. Shared entrepreneurial spirit.

Together, they set out to create a beverage that captures a little of that lifestyle in every can.

Enter Tigers Blood.

ALT 94.9 Gets a Taste of Tigers Blood

When your hometown alternative rock station takes notice, you know it's time to turn things up.

San Diego's ALT 94.9 featured Tigers Blood on Last Call, giving listeners a taste of the brand's personality, its founders' story, and all four of its signature flavors.

And they didn't stop at just one.

Throughout the feature, ALT 94.9 highlighted the Tigers Blood lineup:

Kiwi: Crisp, refreshing, and bursting with tropical personality.

Black Cherry: Bold cherry flavor with a smooth, easy-drinking finish.

Tangerine: A citrus-forward throwback with a nostalgic twist.

Hawaiian Punch: A crowd favorite delivering a splash of tropical flavor.

Four flavors, each bringing something different to the party.

With a vodka-based formula, 5% ABV, zero sugar, and added vitamins and electrolytes, Tigers Blood is bringing its own personality to the hard seltzer category.

Check out Tigers Blood on ALT 94.9's Last Call!

Born on the Beaches of San Diego

We're proud to say Tigers Blood wasn't dreamed up in some distant corporate boardroom.

It came from right here.

From a city where beach days become late nights, where music and surf culture collide, and where good times are practically part of the local DNA.

That's the spirit behind our new hometown rallying cry:

BORN ON THE BEACHES OF SAN DIEGO.

It's more than a tagline. It's where we come from, who we are, and the community we're proud to represent.

As Tigers Blood continues making its way into local bars, restaurants, liquor stores, and neighborhood hangouts, we're keeping that hometown connection front and center.

Because there's nothing quite like seeing something created in your own backyard making its way into the world.

San Diego, This One's for You

To ALT 94.9, thanks for giving a couple of hometown founders a chance to share their story and introducing Tigers Blood to your listeners.

To the local businesses getting behind us, the bartenders pouring our drinks, and the people discovering their favorite flavor—you're helping turn a San Diego idea into something bigger.

And to everyone who believes the best things in life often start with a little creativity, a little ambition, and a whole lot of passion...

This one's for you.

So next time you're enjoying a San Diego sunset, hanging out with friends, catching some live music, or celebrating another day in paradise, raise a can to the place where it all began.

Tigers Blood. Born on the Beaches of San Diego.

Find us at participating San Diego retailers and watering holes. Follow along as we bring a little more Tigers Blood to the neighborhood.

Listen to the ALT 94.9 Feature

Please enjoy responsibly. Must be 21 or older.