Summer 2026 Recap: Tigers Blood Takes Over Del Mar Opening Day at The Brigantine!

Born on the Beaches of San Diego. Made for Moments Like These.

Big hats. Fast horses. Ocean breezes. Ice-cold Tigers Blood. Now THAT is how you kick off summer in San Diego!

When summer arrives in San Diego, there's one tradition that brings together the best of Southern California's coastal lifestyle: Opening Day at the Del Mar Races.

And on Friday, July 17, 2026, Tigers Blood Hard Seltzer was right in the middle of the action!

As the exclusive ready-to-drink (RTD) beverage partner at The Brigantine Del Mar for its Opening Day celebration, Tigers Blood helped kick off the 2026 summer racing season with a full day of flavor, fun, and unforgettable San Diego energy.

For a brand born right here on the beaches of San Diego, it was exactly where we belonged.

A San Diego Tradition Meets a San Diego Original

Del Mar Opening Day isn't just about horse racing. It's about the experience.

The fashion. The friends. The sunshine. The anticipation. And that unmistakable feeling of summer along the Southern California coast.

With the Del Mar Thoroughbred Club celebrating the start of its 87th summer racing season, The Brigantine Del Mar was a natural gathering place for racegoers ready to celebrate.

And Tigers Blood was ready to bring the flavor.

From the main bar and dining room to the outdoor patio, our promotional team kept the energy flowing, introducing guests to Tigers Blood and giving racegoers a taste of what our San Diego-born hard seltzer is all about.

Hundreds of Tastings. Thousands of Smiles? We Lost Count!

The Tigers Blood crew came ready to make an impression.

With our signature tiger-striped tent, energetic promotional ambassadors, branded koozies, and plenty of ice-cold seltzer, we transformed multiple areas of The Brigantine into a celebration of summer.

Throughout the day, guests discovered our lineup of bold, refreshing flavors:

• Hawaiian Punch – A tropical-inspired favorite.

• Black Cherry – Bold, smooth, and refreshingly fruity.

• Kiwi – A bright, distinctive twist.

• Tangerine – Bursting with citrus character.

And, of course, guests got to discover what makes Tigers Blood different: zero sugar, vitamins, and electrolytes, all wrapped into a refreshing hard seltzer experience.

Our team distributed several hundred samples, connected with racegoers, and helped turn curiosity into new Tigers Blood fans.

The results? Four cases sold during the celebration and a successful kickoff for one of our newest San Diego County hospitality partners.

But for us, the real win went beyond the numbers.

It was seeing people discover the brand, share a laugh, find a new favorite flavor, and become part of the Tigers Blood story.

More Than a Seltzer. It's a San Diego State of Mind.

Tigers Blood wasn't created to be just another can on a shelf.

We were born from the lifestyle that makes San Diego special.

The beaches. The music. The surf culture. The friendships. The spontaneous adventures that turn an ordinary afternoon into a story worth telling.

And there's something especially meaningful about celebrating a hometown brand at an iconic hometown event.

From Pacific Beach to Del Mar, we're building Tigers Blood the way we believe great brands should be built: one experience, one relationship, and one great account at a time.

Opening Day at The Brigantine was a perfect example.

A Huge Cheers to The Brigantine Del Mar!

None of this would have been possible without the incredible hospitality and support of The Brigantine Del Mar team.

From the management and bar staff to the hosts, servers, and everyone who helped make the day happen, we couldn't have asked for a better partner to help introduce Tigers Blood to the Del Mar community.

And a special shoutout to our Tigers Blood promotional crew, who brought the energy, enthusiasm, and personality that made the day memorable.

This wasn't just another account launch.

It was the beginning of a relationship built around supporting local hospitality, creating memorable customer experiences, and growing together.

Summer 2026: Just the Beginning

Looking back at summer 2026, Opening Day at The Brigantine stands out as one of those moments that captures exactly why we started Tigers Blood.

A hometown brand. An iconic San Diego tradition. Great people coming together. And a whole lot of Tigers Blood being enjoyed along the way.

As we continue expanding into more bars, restaurants, retail locations, and community events, our mission remains the same:

Bring bold flavor, positive energy, and authentic San Diego spirit wherever we go.

To everyone who joined us at The Brigantine, tried Tigers Blood for the first time, grabbed a koozie, or raised a can with friends — thank you for being part of our summer.

Born on the Beaches of San Diego. Raised for the Good Times.

Cheers to summer 2026, Del Mar, and everything still to come!

Stay wild. Stay social. Drink Tigers Blood.

Must be 21+ to enjoy. Please drink responsibly.